Marketing Recorded Music: How Music Companies Brand And Market Artists - 9780367721176

This fourth edition of Marketing Recorded Music is the essential resource to help you understand how recorded music is professionally marketed. Updated to reflect the digital era, with new chapters on emerging media, streaming, and branding, this fourth edition also includes strategies for independent and unsigned artists. Fully revised to reflect international marketing issues, Marketing Recorded Music is accompanied by a companion website with additional online resources, including PowerPoints, quizzes, and lesson plans, making it the go-to manual for students, as well as aspiring and experienced professionals.

• | Author: Tammy Donham|Clyde Philip Rolston|Amy Sue Macy
• | Publisher: Focal Press
• | Publication Date: Jun 13, 2022
• | Number of Pages: 486 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 0367721171
• | ISBN-13: 9780367721176