Marketing Higher Education: Understanding How To Build And Promote The University Brand - 9780367749170

Marketing in universities -- Market segmentation -- Higher education as a product -- Pricing issues -- Location and a university -- Promoting and advertising universities -- Personal selling of a university -- Competition and innovations in higher education -- Names and name change : university brand management -- The eduscape : the university experience -- Internationalization of universities -- The expansion of private universities -- Regulatory issues in higher education.

• | Author: Paul Sergius Koku
• | Publisher: Routledge
• | Publication Date: Jul 15, 2022
• | Number of Pages: 192 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 0367749173
• | ISBN-13: 9780367749170