Strategic Communication - 9780367769260

This textbook provides an overview of the core concepts, theories and methods in strategic communication. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on 'The Future of Strategic Communication'.

• | Author: Jesper Falkheimer|Mats Heide
• | Publisher: Routledge
• | Publication Date: Aug 16, 2022
• | Number of Pages: 268 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 0367769263
• | ISBN-13: 9780367769260