A Handbook of Persuasive Tactics: A Practical Language Guide

Presents 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields. The text includes such tactics as analogy, argument presentation, humour and metaphor, and should appeal to anyone interested in persuasion.

• | Author: Joan Mulholland
• | Publisher: Routledge
• | Publication Date: Jan 06, 1994
• | Number of Pages: 426 pages
• | Binding: Hardback or Cased Book
• | ISBN-10: 0415089301
• | ISBN-13: 9780415089302