Managing and Marketing Radical Innovations: Marketing New Technology

Managing and Marketing Radical Innovations: Marketing New Technology - Hardback

Routledge
SKU:
9780415433075
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ISBN13:
9780415433075
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Description
This book focuses on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies, considering the role of proactivity in five firms.


  • | Author: Birgitta Sandberg
  • | Publisher: Routledge
  • | Publication Date: Mar 01, 2008
  • | Number of Pages: 288 pages
  • | Binding: Hardback or Cased Book
  • | ISBN-10: 041543307X
  • | ISBN-13: 9780415433075
Additional Information
Author:
Birgitta Sandberg
Publisher:
Routledge
Publication Date:
Mar 01, 2008
Number of pages:
288 pages
Binding:
Hardback or Cased Book
ISBN-10:
041543307X
ISBN-13:
9780415433075
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