Marketing: The Basics

Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century.

• | Author: Karl Moore
• | Publisher: Routledge
• | Publication Date: January 20, 2010
• | Number of Pages: 256 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0415779006
• | ISBN-13: 9780415779005