A bakery company: when margins are small, detailed analysis is required to unravel the complexities of many different products going to many different customers -- A university: the real costs of 'products' and 'customers' remained invisible in the conventional management information system -- An airline company: seeing costs from different business perspectives helps optimize corporate performance -- A power generation equipment manufacturing company: a focus on profitability rather than volume highlighted process failures and better market opportunities -- A merchanting company: customer profitability analysis exposed poor performance measures that were eroding profits -- A global manufacturer and supplier of orthopaedic implants and surgical instrumentation: when the profitable segments are found, enhancing service levels helps to retain customers -- A specialist distribution company: uncovering the complexity of having many suppliers of many products going to many customers -- An advertising directory company: better information to support product costing, customer profitability, benchmarking and process improvement -- A high street retailing company: subtle changes can make dramatic improvements -- An electricity supply company: uncovering the true impact on profitability of the behaviour of millions of customers -- Part IV Conclusions -- 11 Pulling it all together -- ABM comes of age -- ABM brings a different perspective -- Making ABM happen -- ABM does make a difference -- Appendix: Glossary of terms -- Index
- | Author: Brian Plowman
- | Publisher: Routledge
- | Publication Date: Nov 11, 2019
- | Number of Pages: 256 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 0415792959
- | ISBN-13: 9780415792950