Email Marketing: An Hour a Day

If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.

• | Author: Jeanniey Mullen
• | Publisher: Sybex
• | Publication Date: Nov 01, 2008
• | Number of Pages: 320 pages
• | Binding: Paperback or Softback
• | ISBN-10: 0470386738
• | ISBN-13: 9780470386736