Managing IT as a Business: A Survival Guide for CEOs

With Managing IT as a Business you'll get practical advice on how to unleash the full potential of this critical function so that companies can derive maximum benefit. It offers a proven plan for bridging the gap between CEOs and CIOs that has, until now, impeded their ability to work together in order to craft objectives, establish budget guidelines, and develop metrics for measuring IT value and success. In short, with this book as a guide, business leaders will learn how to manage IT as they would any other functional business unit.

• | Author: Mark D. Lutchen
• | Publisher: Wiley
• | Publication Date: Oct 13, 2003
• | Number of Pages: 242 pages
• | Binding: Hardback or Cased Book
• | ISBN-10: 0471471046
• | ISBN-13: 9780471471042