International Marketing - Paperback - 9780631193555

A comprehensive guide to the issues involved in assessing export markets, key topics covered include assessing market potential and making the selection decision, market research and sources of information, and collecting and using market data.

• | Author: Len Groves
• | Publisher: Wiley-Blackwell
• | Publication Date: Sep 20, 1994
• | Number of Pages: 156 pages
• | Binding: Paperback or Softback
• | ISBN-10: 0631193553
• | ISBN-13: 9780631193555