Path To Purpose: How To Use Cause Marketing To Build A More Meaningful And Profitable Brand

Marketers and leaders recognise that developing an authentic purpose helps to build a stronger brand that attracts followers and collaborators, rather than just customers and consumers. In a world that needs solutions, people increasingly look towards businesses and their brands to help solve society's problems. In Australia's first book on cause marketing, readers will discover: - Why doing good is good for business - The science behind cause marketing - Fourteen real-life examples of world-class cause marketing strategies from Pampers, Patagonia, Dulux, Virgin Mobile, ANZ, Zambrero, REI and more - A simple six-step methodology to develop and implement a powerful and authentic cause marketing approach for your brand.

• | Author: Carolyn Butler-Madden
• | Publisher: Cause Effect
• | Publication Date: Oct 18, 2017
• | Number of Pages: 210 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0648087506
• | ISBN-13: 9780648087502