Innovation Feast: Create New Product Ideas To Feed Your Hungry Business

Is your food and beverage business starved of consistent and successful new product innovation? Are your new products consistently failing in-market? You're not alone. Over forty-five per cent of new consumer goods products don't last more than one year on the shelf, resulting in hungry businesses with no real clue about what will drive long-term business growth. In Innovation Feast, product innovator Susie White shares the best of her industry experience and innovation know-how in a five-stage comprehensive framework to develop successful new product innovation. With over twenty practical exercises and tools, you'll learn how to gather essential knowledge and consumer insights to spark new ideas, identify untapped opportunities where your competitors won't go, develop a three-year innovation pipeline to feed your hungry business, and review and optimise your innovation plans. If your business is starved of successful new product innovation, this hands-on, how-to book is a must-read.

• | Author: Susie White
• | Publisher: Grammar Factory Publishing
• | Publication Date: Mar 15, 2018
• | Number of Pages: 202 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0648137244
• | ISBN-13: 9780648137245