Product, Platform And Audience: A Guide To Building Scalable Content-Based B2B Membership Businesses.

Join digital publishing expert Robert J Phillips as he guides entreprenuers and senior executives through many of the processes, specifications, methodologies and detail involved in building commercially successful content-based membership businesses in the 21st century. This book is based on personal knowledge, insight and experience rather than merely the theoretical. As a result the author envisions an example vertical industry portal business. He outlines the corporate strategy; platform development and specifications, including artificial intelligence functionality; the various content and business model options; audience development and the commercial activities, ranging from individual and corporate subscriptions, through to advertising and R&A report sales.

• | Author: Robert J Phillips
• | Publisher: Emerging Technology Networks
• | Publication Date: Feb 28, 2018
• | Number of Pages: 318 pages
• | Language: English
• | Binding: Paperback/Computers
• | ISBN-10: 064827750X
• | ISBN-13: 9780648277507