Preaching And The Thirty-Second Commercial: Lessons From Advertising From The Pulpit

Believing that preaching can benefit from advertising's laser focus on how to make its message stick, O. Wesley Allen, Jr. (a preaching professor) and Carrie La Ferle (a professor of advertising) have written this first-of-its-kind book on what preachers can learn from advertising.

• | Author: Carrie La Ferle
• | Publisher: Westminster John Knox Press
• | Publication Date: June 01, 2021
• | Number of Pages: 153 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0664265448
• | ISBN-13: 9780664265441