Taken For Granted: The Remarkable Power Of The Unremarkable (Princeton University Press (Wildguides))

How the words we useùand donÆt useùreinforce dominant cultural norms Why is the term "openly gay" so widely used but "openly straight" is not? What are the unspoken assumptions behind terms like "male nurse," "working mom," and "white trash"? Offering a revealing and provocative look at the word choices we make every day without even realizing it, Taken for Granted exposes the subtly encoded ways we talk about race, gender, sexual orientation, religion, social status, and more. In this engaging and insightful book, Eviatar Zerubavel describes how the words we useùsuch as when we mark "the best female basketball player" but leave her male counterpart unmarkedùprovide telling clues about the things many of us take for granted. By marking "women's history" or "Black History Month," we are also reinforcing the apparent normality of the history of white men. When we mark something as being special or somehow noticeable, that which goes unmarkedùsuch as maleness, whiteness, straightness, and able-bodiednessùis assumed to be ordinary by default. Zerubavel shows how this tacit normalizing of certain identities, practices, and ideas helps to maintain their cultural dominanceùincluding the power to dictate what others take for granted. A little book about a very big idea, Taken for Granted draws our attention to what we implicitly assume to be normalùand in the process unsettles the very notion of normality.

• | Author: Eviatar Zerubavel
• | Publisher: Princeton University Press
• | Publication Date: Apr 24, 2018
• | Number of Pages: 160 pages
• | Language: English
• | Binding: Hardcover/Social Science
• | ISBN-10: 0691177368
• | ISBN-13: 9780691177366