The Mobile Native'S Guide To Marketing

Mobile is a revolution, the marker of a new era for a new type of consumer: the Mobile Native. Mobile Natives crave engagement, entertainment and instant gratification, but with over 2 million apps listed in each app store, app marketers jostling for a top ranking must become ever more sophisticated and data-driven to get their attention. This book offers a 360? vision of mobile marketing, illustrated with concrete examples, testimonials, and case studies. It outlines the stakes, proposes a methodology for engaging Mobile Natives, and provides clear strategies to monetize mobile apps.

• | Author: Aurelie Guerrieri
• | Publisher: Akilaone
• | Publication Date: May 21, 2017
• | Number of Pages: 258 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0692892966
• | ISBN-13: 9780692892961