Introduction To Algorithmic Marketing: Artificial Intelligence For Marketing Operations - 9780692989043

A comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization.

• | Author: Ilya Katsov
• | Publisher: Ilia Katcov
• | Publication Date: Dec 02, 2017
• | Number of Pages: 506 pages
• | Language: English
• | Binding: Hardcover/Computers
• | ISBN-10: 0692989048
• | ISBN-13: 9780692989043