Small World, Big Market: Global Business

Small World, Big Market: Global Business provides geographical and historical context to international business at a macro scale. The book closes with a brief examination of principles that can be used in conducting business across multiple cultures, and highlights the importance of personal character in conducting business.

• | Author: Budd Hebert
• | Publisher: Lexington Books
• | Publication Date: Jul 16, 2014
• | Number of Pages: 188 pages
• | Binding: Hardback or Cased Book
• | ISBN-10: 0739187228
• | ISBN-13: 9780739187227