Creating & Delivering Your Value Proposition: Managing Customer Experience for Profit

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.

• | Author: Cindy Barnes
• | Publisher: Kogan Page
• | Publication Date: Oct 27, 2009
• | Number of Pages: 232 pages
• | Binding: Paperback or Softback
• | ISBN-10: 0749455128
• | ISBN-13: 9780749455125