Brand Success: How the World's Top 100 Brands Thrive and Survive

Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy. The result is a comprehensive, entertaining and illuminating book, featuring case studies from global brands such as adidas and Zippo, providing a gallery of some of the world's best-known brands with rare insight into the secret behind their success. With comment from brand managers, psychologists, academics and other experts, Brand Success is a invaluable resource for brand managers, marketers and students alike, to truly understand what makes a brand successful.

• | Author: Matt Haig
• | Publisher: Kogan Page
• | Publication Date: May 31, 2011
• | Number of Pages: 304 pages
• | Binding: Paperback or Softback
• | ISBN-10: 0749462876
• | ISBN-13: 9780749462871