Auto Brand: Building Successful Car Brands For The Future

Adapt to emerging trends in consumer behaviour and improve profitability as a result, with this exclusive insight into branding and marketing in the car industry.

• | Author: Anders Parment
• | Publisher: Kogan Page
• | Publication Date: Jan 27, 2015
• | Number of Pages: 264 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 0749476427
• | ISBN-13: 9780749476427