Branding Inside Out: Internal Branding In Theory And Practice

Build a successful brand and create value through the commitment of employees and external stakeholders. A mixture of theory and practice on achieving the active involvement of your organization's people.

• | Author: Nicholas Ind
• | Publisher: Kogan Page
• | Publication Date: Oct 31, 2017
• | Number of Pages: 224 pages
• | Language: English
• | Binding: Paperback/Business & Economics
• | ISBN-10: 074947890X
• | ISBN-13: 9780749478902