Malcolm Mcdonald On Value Propositions: How To Develop Them, How To Quantify Them

Develop value propositions and understand why having them will increase a company's profit with this concise, highly-practical guide.

• | Author: Malcolm McDonald, Grant Oliver
• | Publisher: Kogan Page
• | Publication Date: Oct 28, 2018
• | Number of Pages: 256 pages
• | Language: English
• | Binding: Paperback/Business & Economics
• | ISBN-10: 0749481765
• | ISBN-13: 9780749481766