Global Brand Management: A Guide to Developing, Building & Managing an International Brand

Hone your understanding of international brand management with this textbook, showcasing why it's critical for global brands to develop elasticity and adapt to different territories, audiences and contexts.

• | Author: Laurence Minsky
• | Publisher: Kogan Page
• | Publication Date: November 26, 2019
• | Number of Pages: 328 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0749483601
• | ISBN-13: 9780749483609