The Ultimatum Of Pleasure: Behavioral Economics And Social Development
Hamilton Books
ISBN13:
9780761869436
$91.94
This book presents the "pleasure phenomenon" as the most important factor in individual and socio-cultural development. This study emphasizes the necessity of transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self and society.
- | Author: Karlen Dallakyan
- | Publisher: Hamilton Books
- | Publication Date: Jul 11, 2017
- | Number of Pages: 216 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 0761869433
- | ISBN-13: 9780761869436
- Author:
- Karlen Dallakyan
- Publisher:
- Hamilton Books
- Publication Date:
- Jul 11, 2017
- Number of pages:
- 216 pages
- Language:
- English
- Binding:
- Hardcover
- ISBN-10:
- 0761869433
- ISBN-13:
- 9780761869436