The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

An internationally revered cultural anthropologist and marketing expert reveals techniques, perfected over three decades of working with Fortune 100 companies, that can help companies decode the most powerful symbols within a culture, and understand why each culture behaves the way they do. Reprint. 25,000 first printing.

• | Author: Clotaire Rapaille
• | Publisher: Currency
• | Publication Date: July 17, 2007
• | Number of Pages: 224 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0767920570
• | ISBN-13: 9780767920575