Internets, Intranets, and Extranets: New Waves in Channel Surfing - Paperback

Internets, Intranets, and Extranets: New Waves in Channel Surfing examines cutting-edge research on the strategies and practices for managing electronic channels of information distribution. The leading experts working in Web-enabled marketing technologies address the most pressing topics of channel management, presenting descriptive--and prescriptive--insights into the complex network of virtual links between people and places. The book looks at the "death of distance" from a global perspective, offering critical commentary on how to strengthen the connection between Web-linked buyers and sellers.

• | Author: Audhesh Paswan
• | Publisher: CRC Press
• | Publication Date: Dec 30, 2002
• | Number of Pages: 150 pages
• | Binding: Paperback or Softback
• | ISBN-10: 0789020114
• | ISBN-13: 9780789020116