A Cross-Cultural Theory of Voter Behavior - Paperback

A Cross-Cultural Theory of Voter Behavior examines the facets of political marketing and its direct relationship with the voter. Using empirical testing to determine whether voter behavior in established and emerging democracies is predictable, this book suggests a ground-breaking cross-cultural model with theoretical and strategic global implications.

• | Author: Wojciech Cwalina
• | Publisher: Routledge
• | Publication Date: Nov 16, 2007
• | Number of Pages: 262 pages
• | Binding: Paperback or Softback
• | ISBN-10: 0789027364
• | ISBN-13: 9780789027368