Culture and Commerce: The Value of Entrepreneurship in Creative Industries

The business of culture -- Pioneer-entrepreneurs : creating markets and changing minds -- Intermediaries : constructing meaning and value for markets -- Doing their job : the functions of intermediaries -- Maximizing influence : the features of intermediaries -- Creators and producers : making art, making markets -- Power and unpredictability : key challenges facing producers -- Purpose and profit : strategies for balancing cultural and financial imperatives -- New world, old rules : creative industries in the age of digitalization and globalization

• | Author: Mukti Khaire
• | Publisher: Stanford Business Books
• | Publication Date: June 20, 2017
• | Number of Pages: 280 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 0804792216
• | ISBN-13: 9780804792219