In this updated edition of the industry staple, experienced media executive Jeffrey C. Ulin relates business theory and practice across key global market segments--film, television, and online/digital--providing you with an insider's perspective on media distribution that can't be found anywhere else. The third edition: - Includes perspectives from key industry executives at studios, networks and online leaders, including Fox, Paramount, Lucasfilm, USA Network, BSkyB, YouTube, Hulu, Microsoft and many more; - Explores the explosive growth of the Chinese market, both through the local box office as well as its participation in financing Hollywood feature films; - Illustrates how online streaming services like Netflix, Amazon, YouTube and Hulu are changing the way TV content is distributed and consumed, as well as their move into theatrical markets; - Analyzes online influences throughout the distribution chain and explains the impact made by the growth of stand-alone streaming apps, tablets, smart-phones, social media, and over-the-top delivery; - And breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. Ulin delivers the business practices and virtual apprenticeship you need to demystify and manage the complicated media markets and understand how digital distribution has impacted and changed traditional distribution methods. An online e-Resource contains further discussion on topics presented in the book--
- | Author: Jeffrey C. Ulin
- | Publisher: Routledge
- | Publication Date: Jun 18, 2019
- | Number of Pages: 578 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 0815353367
- | ISBN-13: 9780815353362
