Advertising Theory (Routledge Communication Series) - 9780815382492

Advertising Theory is a comprehensive text that draws on current research and practices in advertising theory by introducing key concepts, models, theories, conflicts, and issues for individuals interested in this area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast,

• | Author: Shelly Rodgers, Esther Thorson
• | Publisher: Routledge
• | Publication Date: Apr 29, 2019
• | Number of Pages: 548 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 0815382499
• | ISBN-13: 9780815382492