Using Focus Groups in Research

Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced

• | Author: Lia Litosseliti
• | Publisher: Continnuum-3PL
• | Publication Date: Dec 01, 2003
• | Number of Pages: 104 pages
• | Binding: Paperback or Softback
• | ISBN-10: 0826464726
• | ISBN-13: 9780826464729