Entrepreneurship - Digital Transformation, Education, Opportunities and Challenges: Digital Transformation, Education, Opportunities and Challenges

Digital transformation and artificial intelligence play an important role in entrepreneurship. This book adopts a multidisciplinary approach to entrepreneurship, exploring how entrepreneurial processes contribute to developing new products and services and innovative business models. Recent shifts in business models focus on digital transformation and well-being. Entrepreneurship is evolving with innovative approaches, and artificial intelligence is revolutionizing marketing strategies and market engagement. This volume presents a comprehensive overview of entrepreneurship, digital transformation, and entrepreneurial education. It is designed for entrepreneurs, researchers, teachers, students, and anyone interested in understanding and leveraging these trends.

• | Author: Larisa Ivascu
• | Publisher: Intechopen
• | Publication Date: Jan 29, 2025
• | Number of Pages: 00242 pages
• | Binding: Hardback or Cased Book
• | ISBN-10: 0854665366
• | ISBN-13: 9780854665365