Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives - Hardback

Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings

• | Author: Timothy de Waal Malefyt
• | Publisher: Routledge
• | Publication Date: Sep 01, 2012
• | Number of Pages: 200 pages
• | Binding: Hardback or Cased Book
• | ISBN-10: 0857852019
• | ISBN-13: 9780857852014