Hobert does a Tradeshow: a modern business fable

Hobert does a Tradeshow is an uniquely different look at one of marketing's most powerful (and often misused) tools - the tradeshow. This modern business fable walks people through the process in a different and entertaining fashion. It also includes a number of useful attachments in Hobert's appendix (that just never sounds right...)

• | Author: Paul Holland
• | Publisher: Swg Marketing LLC
• | Publication Date: Oct 01, 2010
• | Number of Pages: 112 pages
• | Binding: Paperback or Softback
• | ISBN-10: 0972205985
• | ISBN-13: 9780972205986