The Story Of The Tour De France, Volume 1: 1903-1975: How A Newspaper Promotion Became The Greatest Sporting Event In The World

French newspapers had used bike races as promotions. Looking to win a circulation war, a Parisian sports paper organized a race that would last several days, like the six-day track races, but on the road. The race was a success. Each year a new cast of riders assembles to contest the Tour de France, the greatest sporting event in the world.

• | Author: Bill McGann, Carol McGann
• | Publisher: Mcgann Publishing Llc
• | Publication Date: Jul 12, 2019
• | Number of Pages: 422 pages
• | Language: English
• | Binding: Paperback/History
• | ISBN-10: 0985963689
• | ISBN-13: 9780985963682