Marketing To Mums: How To Sell More To Australia's Most Powerful Consumer

Mums are the powerhouse of the Australian economy - they're responsible for more than 80 per cent of consumer spending. How well do you know them? Whether you are a small business owner who needs to increase sales on a low budget, or a corporate marketing manager, wondering why you're not selling more of a certain product, award-winning businesswoman Katrina McCarter has important information that can help you become more profitable. Marketing To Mums offers a simple 8-step framework that shows you how to successfully market your product or service to mums. - Recognise the diverse nature of mums - Avoid the nine mistakes most businesses make - Attract mums to your business, then turn them into raving fans - Harness the power of social media and word of mouth advertising - Grow your business through partnerships By understanding who mums really are and how they make decisions, you will increase sales and improve your bottom line without breaking the bank.

• | Author: Katrina McCarter
• | Publisher: Marketing To Mums
• | Publication Date: Sep 13, 2016
• | Number of Pages: 242 pages
• | Language: English
• | Binding: Paperback/Business & Economics
• | ISBN-10: 0994634102
• | ISBN-13: 9780994634108