World War Brands: World War Ii And The Rise Of The Modern American Brand

How World War II was "branded," how brand advertisers leveraged the war, and how the post-war economy helped birth the modern brand. Included are scores of stories about some of the best-known brands of the '40s and '50s.

• | Author: Barry Silverstein
• | Publisher: GuideWords Publishing
• | Publication Date: 2-Sep-21
• | Number of Pages: 318 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0996576088
• | ISBN-13: 9780996576086