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Motion Media and Communication: The History of and Strategies for Influencing Audiences through Kinetic Visuals
ISBN13:
9780997977479
$27.95
$25.91
Forgoing discussions of technology, Shelton instead concentrates on the communication principles that can motivate an audience to achieve a particular goal-a goal that must be realistic, worthwhile, and appropriate. His inventive approach coalesces theory of the media with its psychology, philosophy, analysis, history, and application. Written for a broad audience of professional informational and corporate filmmakers, film students, technical writers, and clients, it is an insider's perspective on the informational media industry. With over thirty-five years of experience, award-winning filmmaker Shelton presents his astute views on the state of the profession and offers sage, constructive advice for the successful design and production of information motion-media. This valuable guide examines how to encode effectively information in motion media by using in-depth communication analysis and pertinent filmic design.
- | Author: S Martin Shelton
- | Publisher: Lamplight Press
- | Publication Date: December 09, 2019
- | Number of Pages: 300 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 0997977477
- | ISBN-13: 9780997977479
- Author:
- S Martin Shelton
- Publisher:
- Lamplight Press
- Publication Date:
- December 09, 2019
- Number of pages:
- 300 pages
- Language:
- English
- Binding:
- Paperback
- ISBN-10:
- 0997977477
- ISBN-13:
- 9780997977479