Place Event Marketing In The Asia Pacific Region: Branding And Promotion In Cities (Routledge Contemporary Perspectives On Urban Growth, Innovation And Change)

Place Event Marketing In The Asia Pacific Region: Branding And Promotion In Cities (Routledge Contemporary Perspectives On Urban Growth, Innovation And Change) - 9781032061016

Routledge
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9781032061016
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ISBN13:
9781032061016
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Description
This book explores the fascinating phenomenon of place event marketing in the Asia Pacific. It examines procedures in the promotion and branding of places that use events to shape their identities.


  • | Author: Waldemar Cudny
  • | Publisher: Routledge
  • | Publication Date: May 31, 2023
  • | Number of Pages: 182 pages
  • | Language: English
  • | Binding: Paperback
  • | ISBN-10: 1032061014
  • | ISBN-13: 9781032061016
Additional Information
Author:
Waldemar Cudny
Publisher:
Routledge
Publication Date:
May 31, 2023
Number of pages:
182 pages
Language:
English
Binding:
Paperback
ISBN-10:
1032061014
ISBN-13:
9781032061016
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