Rising Consumer Materialism (Routledge Focus on Business and Management)
Routledge
ISBN13:
9781032096124
$30.97
Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles. This study examines the pre-planned purchase process as the primary step towards satisfactory consumption. The theoretical framework provides a stream of research possibilities that guide readers towards healthy consumption patterns. Therefore, the book offers practical solutions to problems such as loneliness and unhappiness. It advocates a new dimension of consumption activity and lifestyle choices that can help to re-socialize and improve social bonds; hitting materialism right at its core, making the consumption experience well informed and beneficial for the consumer as well as society. Together, pre-planned engaging, intrinsic experiential purchases with a view to environmentalism, religiosity, social giving, social support and nostalgia can cure the excessive emphasis on acquiring and showing off valuables that are disruptive to a consumer's social affiliations and subjective wellbeing. Rather than utilizing material possessions as a proxy measure for success and happiness resulting in only temporary happiness, discontent, continuous brand/product switching, undesirable post purchase evaluations and shifting brand loyalties, the book establishes alternative mechanisms for achieving happiness. The integrated framework provides a comprehensive solution rather than a half-baked specific situational-based intervention and is a must read for academics, students and consumers alike.
- | Author: Afia Khalid, Faisal Qadeer
- | Publisher: Routledge
- | Publication Date: Jun 30, 2021
- | Number of Pages: 122 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 1032096128
- | ISBN-13: 9781032096124
- Author:
- Afia Khalid, Faisal Qadeer
- Publisher:
- Routledge
- Publication Date:
- Jun 30, 2021
- Number of pages:
- 122 pages
- Language:
- English
- Binding:
- Paperback
- ISBN-10:
- 1032096128
- ISBN-13:
- 9781032096124