Predictive Technology In Social Media

Can the likes we give on Instagram and Facebook predict a purchase or foresee who will win the election? Yes, they can! Large digital platforms can target ads to hyper-segmented to influence audiences. It is the moment to think deeply about these technologies. As citizens, we must reflect on our digital future.

• | Author: Cristina Fernández Rovira|Santiago Giraldo Luque
• | Publisher: CRC Press
• | Publication Date: Jul 07, 2022
• | Number of Pages: 192 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 103210340X
• | ISBN-13: 9781032103402