A Design Driven Guide For Entrepreneurs

A new wave of entrepreneurs is leading a global paradigm shift towards values-driven business. This book empowers you to challenge the status quo and create value through its unique and adaptive approach to venture-building by design. Authored by a multidisciplinary team of practicing design strategists, business leaders, academics, and entrepreneurs, this hands-on guide models strategic design as a mindset for starting up: framing problems, applying methods, identifying opportunities, and creating pathways forward through futures and systems thinking. Carefully curated case studies of young impact-driven entrepreneurs along with resources, including action-based frameworks, diagrams, and templates for founders to replicate, and a reader's checklist to enable the transformation of daily practice, will open new dimensions that amplify the global shift towards a more regenerative world and a multiverse of possibilities. Are you ready to journey to places where ideas for products, services, and experiences transform how we live and work? Then this guide is for you: the Design-Driven Entrepreneur.

• | Author: Rhea Alexander, Rose Pember, Kiely Sweatt, Joseph Press
• | Publisher: Routledge
• | Publication Date: May 05, 2023
• | Number of Pages: 266 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1032129948
• | ISBN-13: 9781032129945