Market Assessment with OR Applications (Mathematical Engineering, Manufacturing, and Management Sciences)

This book will provide a platform to academicians, practitioners, and researchers to understand marketing management concepts from an OR perspective. This book will help to improve decision making, prediction procedures, and the management of resources more efficiently.

• | Author: Adarsh Anand, Taylor & Francis Group, Deepti Aggrawal, Mohini Agarwal
• | Publisher: CRC Press
• | Publication Date: Sep 30, 2021
• | Number of Pages: 124 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1032176199
• | ISBN-13: 9781032176192