The Golden Age of Data (Electronic Media Research Series)

This book summarizes the current state of legacy media analysis and social media analytics. Topics covered include the evolution of media technologies, the teaching of media measurement and analytics, and the use of media analytics to answer meaningful questions, drive content creation, and engage with audiences, and more.

• | Author: Taylor & Francis Group
• | Publisher: Routledge
• | Publication Date: Sep 30, 2021
• | Number of Pages: 300 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1032176431
• | ISBN-13: 9781032176437