European Consumers in the Digital Era (Routledge Studies in Marketing)

This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.

• | Author: Malgorzata Bartosik-Purgat, Nela Filimon
• | Publisher: Routledge
• | Publication Date: Oct 18, 2022
• | Number of Pages: 214 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1032204613
• | ISBN-13: 9781032204611