Differentiation Strategy: Winning Customers By Being Different - 9781032222325

This comprehensive and richly illustrated book, filled with frameworks, tools, and templates, explains how to create a differentiation strategy--a strategy for being different in a way that causes customers to prefer your products and services to those of your competitors.

• | Author: Kevin W. Holt
• | Publisher: Routledge
• | Publication Date: Jun 01, 2022
• | Number of Pages: 190 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1032222328
• | ISBN-13: 9781032222325