Strategic Pricing and Management Accounting (Routledge Studies in Accounting)

The book analyses segmentation, value to customer, price-value maps, segmental pricing, product differentiation and dynamic pricing, with traditional economic theory, showing how these ideas have implications for management accountants and the value that they can bring to the business.

• | Author: David Dugdale
• | Publisher: Routledge
• | Publication Date: Nov 11, 2022
• | Number of Pages: 192 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1032224827
• | ISBN-13: 9781032224824