Artificial Intelligence for Marketing Management (Routledge Studies in Marketing)

Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing. The book also explores the dark side of AI in marketing management and discusses ethics and transparency of automated decision making in AI applications, data privacy, and cyber security issues, and biases in various facets of marketing. Emerging applications of AI such as deepfakes which use deep learning technology could increase risks of manipulation and deception. Hence, apart from leveraging AI capabilities and advantages, the book cautions the need for prevention strategies to deal with potential issues that could arise from the adoption of AI in marketing management. The book will provide practical insights on the role of AI in marketing management. It will be a useful reference for those researching on marketing and for marketing professionals.

• | Author: Park Thaichon, Sara Quach
• | Publisher: Routledge
• | Publication Date: Nov 10, 2022
• | Number of Pages: 218 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1032248483
• | ISBN-13: 9781032248486