The Innovation Odyssey - 9781032454306
Auerbach Publications
ISBN13:
9781032454306
$177.00
This book tells the story of a project to develop a low-cost electric car, a goal previously considered impossible. An adventure in management and technical innovation, the project was a breakthrough in cultural innovation as it brought together French, Japanese, Indian, and Chinese organizations to deliver a car for the European market.
- | Author: Christophe Midler, Marc Alochet, Christophe De Charentenay
- | Publisher: Auerbach Publications
- | Publication Date: Apr 21, 2023
- | Number of Pages: 226 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 103245430X
- | ISBN-13: 9781032454306
- Author:
- Christophe Midler, Marc Alochet, Christophe De Charentenay
- Publisher:
- Auerbach Publications
- Publication Date:
- Apr 21, 2023
- Number of pages:
- 226 pages
- Language:
- English
- Binding:
- Hardcover
- ISBN-10:
- 103245430X
- ISBN-13:
- 9781032454306